Rule #11 and 12

In my excitement to let the world know of the teachings of Bob, I actually left out an important rule. It is important enough, that I felt like I needed to stop by again and inform the public.

11. Business is about making friends. This is actually a critical rule as most businesses at some point will need to rely on either one of two things. First, businesses need to buy things from other businesses, and second, businesses need to sell things, either to other businesses or customers. Remember to always make friends with other businesses or potential customers, this way other businesses will want to give you discounts when you buy from them, and customers will want to spend more just to do business with you! The first step of this rule is to call everyone buddy. People like that. It shows them that you are friendly, and they will then want to give you more money! And on the reverse they will want to give you big discounts, even when they have set fixed prices. When purchasing supplies your company needs, always remember the first step, and in addition, let them know your story. People doing business love to hear the stories of others, it distracts them from their otherwise monotonous careers. Always let them know, that as their friend, you need discounts. If you are a big business, you could say, "Buddy, we are large and spread thin, help us out with a discount." If you are a small business you could say, "Buddy, we are just a small company, help us out." At that point they will know you are their friend and they will feel morally obligated to give you a discount.

12. Repeat everything at least twice. Remember that not everyone is as smart as you. Even if they say they understand, it is critical that you continue to say what you have been trying to say. Spend at least 15 minutes to get your point across, even if saying it once would only take 15 seconds. When you realize that your employees are far below your level you will be much better equipped to deal and speak with them. Repeat everything at least twice. Remember that not everyone is as smart as you. Even if they say they understand, it is critical that you continue to say what you have been trying to say. Spend at least 15 minutes to get your point across, even if saying it once would only take 15 seconds. When you realize that your employees are far below your level you will be much better equipped to deal and speak with them.

Bob has actually left for the day, so I can't remember if rule #11 was actually one rule or two. Either way, the information is important, Buddy.

More rules and stories will be posted within the coming days, so stay tuned Buddy.